Day 6: Inspired by the book “Trust Agents”, I’ve thought of a term to use “Trust Busters”.
I’ve been reading the book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Julien Smith and Chris Brogan, and I find it to be very refreshing. I love the concept that social media and the online social communities are about authenticity and being real, and that everyone as individuals has a place to build trust by joining in the conversation in a different way than it has been in the past. Its so anti-intuitive to the alternative route that many follow online with some of the affiliate marketing practices. Don’t get me wrong, I have nothing against affiliate marketing. In fact, I’m facinated by it and can’t wait to learn more. (You may have noticed I linked to an Amazon book from this posting through a Amazon Associates link). I just think there are ways of going about financial freedom that are genuine and authentic and then there are ways of trying to make a quick buck. Both can probably return results, but I question the staying power of the second method.
The main concept that I will be looking at in my blog from more of a philisophical standpoint is all of the junk that clutters the web. Can it really have a long-lasting life? As an offshoot to Smith’s book’s concept I’m going to use the term “Trust Buster” to describe practices that I encounter along my journey that I find to be either cheesy, misleading, or just plain unethical. I have found that the term has been used before in relation to Roosevelt and politics, but it has a new meaning in this context. Its my personal belief that many of these concepts can earn money for some, but thier staying power is limited because people want to know the truth not just be sold.
I’m going to try to start a few sites with income generation options, but the difference for me is that I want them to be well designed, well maintained, thoughtful, and useful sites. If I get traffic to the ads from them, that is nice, but the main purpose will be to find my place online and what I can add through my own current and ongoing acquired knowledge.
